WHY

ANALYTICS

+ Why Analytics +
+ Why Analytics +

IT WOULD TAKE HUNDREDS OF HOURS OF VIDEO VIEWING AND NOTE TAKING TO DETECT A STATICALLY RELIABLE PATTERNS ON JUST ONE OPPONENT

RESEARCH SHOWS THAT INDIVIDUALS OVERESTIMATE THE FREQUENCY OF SALIENT AND MEMORABLE MATCH EVENTS AND PLAYER ATTRIBUTES, CAUSING FALSE IMPRESSIONS

Why RELYING ON VIDEO ANALYSIS IS NOT SUFFICIENT